Create a Breastfeeding friendly practice

Create a Breastfeeding friendly practice 2022-01-07T14:48:43-05:00

Your influence greatly impacts a mother’s decision to breastfeed. Your role is vital in helping mothers realize the benefits of breastfeeding. Below are a few tips to create a breastfeeding-friendly practice.

Staff Education

  • Train your staff to be competent in lactation management.
  • Build staff confidence through regular updates.
  • Involve your staff in creating a breastfeeding-friendly environment.
  • Ensure staff gives consistent breastfeeding messages.

Patient Education

  • Talk to mothers about the importance of breastfeeding.
  • Provide up-to-date resources.
  • Display and share educational materials that are free of commercial (infant formula) influence.
  • Refer women to breastfeeding classes, Lactation Consultants (IBCLC) and provide follow-up.
  • Include the mother’s support person in breastfeeding education.
  • Discuss the Breastfeeding Mothers’ Bill of Rights.

Listen to Your Patients

  • Encourage mothers to talk about breastfeeding. Start by asking open-ended questions.
  • Affirm her feelings and provide the appropriate information.
  • Be supportive at each visit.

Reinforce Your Message

  • Prominently display breastfeeding information and promotional materials.
  • Remove coupons, samples and resources provided by formula companies.
  • Ensure staff uses positive language that supports breastfeeding.


Become a NYS Department of Health Designated Breastfeeding Friendly Practice –

  • PowerPoint presentation: “Becoming and Remaining a Breastfeeding Friendly Practice” can be used to train new staff and for a yearly staff in-service. There are slides within the PowerPoint that can be personalized to discuss your practice’s specific policies and procedures.